UA Manager

Do you want to work in an exciting environment surrounded by dedicated and fun colleagues?

Do you know your way around the Google universe and how to leverage your analytical skills to interpret user data?

We are looking for a UA manager to join our UA team, based in our newly renovated office in the city of Søborg close to Copenhagen.

You will join a team of 3 people reporting to the Vice President of Growth.

The basic premise of the role is to use performance marketing and other strategies to attract new users to a range of mobile applications. Your main area of responsibility will be Paid User Acquisition in the mobile app industry. Daily, you will be analyzing campaign performance and experimenting with ad assets (both text assets and creatives) to see where we can improve ad CTR, CVR, CPIs, etc. Potential customers are all over the world, and by analyzing the data and ROI, you will determine where we get the best possible value.

You will be responsible for managing your assigned budget to ensure that the strategy for attracting app users yields a satisfactory ROI.

Typical tasks will include:

• Planning, executing, and analyzing user acquisition campaigns across performance UA channels, including Google App Campaigns & DSPs (demand-side ad platforms).
• Optimizing campaigns based on ROAS and running-LTV calculations.
• Rigorously testing new approaches, and systematic retesting of previously discounted advertising strategies.
• Collaborating on creating promotional graphic & video assets with the design team to build a stable flow of fully optimized creatives and refresh asset libraries when creative fatigue sets in.
• Maintaining strategic partnerships with external advertising agencies and platforms.
• Monitoring, evaluating, and reporting on campaign subjects (the apps).

The right candidate?

We don’t care if you come from a marketing background or from a quantitative background, such as in math or science. We are however looking for a candidate with strong analytical skills.

Furthermore, it would be great if you have:

• Experience with Google Marketing Platform (GMP – not Google Ads).
• DSP advertising knowledge.
• A good combination of analytical understanding, creative mindset, great communication skills, and a keen eye for detail.
• Experience working effectively and accurately under pressure and not crack when things start going south – panic is dangerous in this game.
• A well-organized & collaborative personality.

Ready to be part of an amazing journey?

Working here is not for followers and we do not micro-manage. We thrive on creativity and productivity, and we know that people perform better when they have the right foundation around them. At our office, you will find people from 22 different nationalities working together in a relaxed and inspiring atmosphere as we share an office with our parent company Calldorado.

Despite having several teams at the office, we all work together as one team – reaching one dream.

We like to enjoy our time spent at the office, so we value the importance of balancing hard work with time to enjoy small breaks, socialize with colleagues, and have fun.

We have an office filled with zones, such as fun zones with table football, pool table, darts, and table tennis, or enjoy some time in one of our many relaxing zones. If you feel like it, why not start or end the day by spending time in our very own gym?

Every day starts with breakfast and lunch prepared by our very own chef, serving us a nice, delicious lunch.

Besides this, we offer:

• An entrepreneurial and dynamic work environment where you can make a difference.
• Fridays are different at Appvestor. One Friday per quarter is dedicated to communication, where we spend the entire day focusing on how to ensure smooth communication in the company. One Friday per month we are closed, to give you an extra day off and a pro-longed weekend. This extra-long weekend is kicked off with a Thursday bar to round of the month. For the rest of the Fridays, we encourage employees to work from home.
• Besides this, you get 25 days throughout the year to take a well-earned rest. You will get an additional 3 days off around public holidays (In total 28 days on top of the 12 fixed Fridays off).
• Attractive pension plan, health insurance, dental insurance, and free flu jabs.
• Lots of fun at work – Besides Friday bars, table football, and an Operations team that always try to surprise us with fun stuff, we also have 5 company events throughout the year, 2 of them including families.

Interested?

Apply now using the link. As we would like our new colleague to start ASAP, please do not hesitate to send your application. If you have any questions feel free to contact Senior Vice President of Operations & HR, Betina Knøfler at +45 22256420 or preferably by email: bedk@appvestor.com
You are also welcome to take a tour around our website appvestor.com to learn more about us and working here.